What are the different types of promotional umbrellas that your company can use to foster its advertising message? Depending on your company’s budget and customer profile you may want to opt for a mix of the four types of these promotional items or a single one. You may also want to use a variety of promotional umbrellas as the occasion demands.
- Sport umbrellas – Sport / golf umbrellas, are bigger than walking umbrellas. They were so named because of their use in golf. With a 50-68 inch arc, they can shield two people from the elements. Sturdier and stronger than walking umbrellas, sport umbrellas generally have a steel stem, wooden handles, re-inforced ribs and a nylon canopy.
- Walking umbrellas – These are personal umbrellas used by everyone in countries like UK, where it can rain anytime. Folding umbrellas, that can be tucked away in handbags or purses or non-folding umbrellas that classically have a “u-shaped” wooden handle are a part of this set. Folding umbrellas have a 34-41 inch arc, plastic handle, steel stem and a nylon canopy. They are, reportedly, the most common type of umbrellas used. Non-folding, walking, umbrellas are not only used to protect one from a downpour but also protect a person from the scorching heat and sun. The old dress code of Victorian gentlemen with coat-tails and top hat was incomplete without a walking umbrella.
- Telescopic umbrellas – These umbrellas were designed with the ‘cradle-to-cradle’ principle. It can be completely disassembled after folding. The top structure with the canopy becomes one part and the supporting stem with the handle becomes another part. Telescopic umbrellas are a lighter and smaller alternative to walking and sport umbrellas. It is advisable for your company to choose walking or sport umbrellas as a promotional item if you are located in an area, which receives a lot of rain and wind.
Parasols – Though the dictionary definition of a parasol is “lightweight umbrella used as a sunshade”, parasols are large promotional umbrellas. Place a parasol with your company logo outside your booth at the industry expo and attract attention. Erect a parasol advertising your company at the beach and tilt the canopy to shield from the sun or just stick them in ground outside your company building and make it a part of the landscape. They are more meant to make a statement about your company rather being a giveaway. Their main purpose is brand retention. |
