Today no one questions the effectiveness of umbrella as a viable tool of promotion. It has arrived and is now very much established in the promotional articles industry.
Unlike other popular promotional items like pens, diaries, planners or coffee mugs, umbrellas are not cheap. Its cost per unit turns out to be quite high compared to its counterparts. Nowhere online will you get a promotional umbrella for less than £2.50 per piece. Coffee mugs, on the other hand, are less than a pound a piece, if you order above thirty pieces.
To small and new businesses this cost difference might seem significant. By taking a take long-term view of business the benefit will be more realizable and this ought to be considered.
The promotional umbrellas score way ahead in terms of their returns compared to other items because of the following features –
- Umbrellas have a high usage value. They are useful in the rainy season, in the summer and even in the winter (to protect against snowfall). They find use across age groups, across classes and across backgrounds. That is not the case with diaries, planners and mouse mats.
- Umbrellas last long. Unless you lose one on the underground or the bus, promotional umbrellas last for a long time. That can be hardly said for pens.
- Once you give out an umbrella with your company’s name on printed in it, they take over as your advertising agent. The recipient uses it in the summer, in the rain and in winter and he or she becomes a mobile advertisement for your company.
Compared to pens and poor quality T-shirts, umbrellas look stylish and elegant. They can be presented to executives, business associates, suppliers, clients and customers, who will be happy to receive them. |
