When you think of promotional umbrellas, you might be thinking of rainy, cold weather, overcast skies, and thunderstorms. What you aren't thinking of is sun and fun on the beach – but you should be! Umbrellas are being used almost as much for shade from the sun as they are for protection from the rain, especially as concerns over skin cancer grow. Show that you care by whipping up a batch of beach promo umbrellas for all of your sun loving customers.
Beaches tend to be rather popular places, full of a wide variety of people that will potentially see your message. This type of marketing works best if you have some sort of consumer product or retail store that you want to raise brand awareness for – that is, unless you find some exclusive beach for high powered execs, then you can go to the b2b route. It's doubtful that you will find CEO beach anywhere, but you will find a lot of families, tourists, and college kids alike all sharing the waves and fun.
Go with bright colors and logos – you don't give out beach umbrellas to put a damper on things, you just want to keep it safe and shady. Family centric businesses do great with beach promotion, since you never know when a potential customer just might take a glance at your logo and remember it for later. Plus, if you can get a place to hand them out right on the beach, you'll hit a ton of tourists that are sure to take their promotional umbrellas to their homes, possibly thousands of miles away from the beach they are currently relaxing on. They could even be international visitors, for all you know.
Even if those particular tourists don't want to bring their new found promotional umbrella with them, leaving it on the beach still gives you all of the marketing you could want, along with eventually ending up in the hands of another beach lover. This long term advertising does only work during the warm seasons, but for the amount of exposure you get that's more than enough to get your point across.
You will want to opt for higher quality on your beach umbrellas than many other types of promotional umbrella. That's because they will go through a lot more abuse from being packed up and taken all over the place, to enduring the harsh sun, waves, and occasional flailing child. Being durable is the main quality that you're really going for, to show your potential customers that your company is loyal, dependable, and will always be there when you need it. That kind of positive reinforcement will keep your company in their minds for as long as possible, and will hopefully spark off some great word of mouth advertising. You could even go for the whole beach kit, branding a towel and beach ball with your logo as well. This would be great for outdoor events, company picnics, and other similar events. |
